Video had been always something with which I've wrestled. Since I first started working on my music in the studio, people started advising me to make videos, but.. I was uneasy about this for a number of reasons. For one thing, I'm not a filmmaker, I'm a studio musician, composer and producer. I don't live to make films and I really don't know all that much about it in a nuts and bolts sense.  What right have I to be making these sorts of films? And if I'm not going to be that good at it... why would I represent myself this way? There's another aspect to all of this; why does music always require a theatrical or narrative element? Why is that the only way in which we can understand... anything? Everything must be framed in terms of story? Clearly, I disagree. 

​

    So, I do have reasons to be sort of against the idea from a philosophical point of view, but... if I could do it well. If it was effective - whatever I did -  than perhaps there was value to the idea. 

​

    The more I explored YouTube (and I often did this with the help of my teenage son) the more I realized that production values, and the lack thereof, was actually a part of the idiom as it has evolved. It has become the "great democratizer" where content and message seems to often supersede style points. That made me feel better and I actually agreed with that ethos - ideas should be judged on their content and on the value of the idea more so than on the packaging. I agree with that in the areas of public speaking. yes, I prefer good speakers, but if an idea is valid, even if expressed poorly - I'll at least give it a turn at bat.

​

    I decided to experiment. I played with the idea of slide shows and a script, which I liked doing, but also tried speaking extemporaneously to a camera and eventually chucked all of those channels. Now, I'm doing it again because I've seen some good work being done in the lo-fi content-first raw opinion space and think I can do that without getting so involved there that I wouldn't have time for actually doing... what I'm supposed to be doing. I have enjoyed learning about trying to find an audience and all the nuances of doing that on any of the major social media platforms. Whether internet virility is even possible to achieve in any ethical way, because it's not a shock the 'net has been the wild west for many years and ethical business practices isn't something one normally associates with that space, remains an open question. I tend to doubt it, but... we'll see how this aspect goes.

​

Soon, I'll have a video below this section, so you can see what I'm up to in this area.